The challenge was to engage young girls in sport by addressing the barriers they face.
I found that 1 in 4 girls are clinically depressed by the age of 14. Sport is often known to relieve stress, but I found strength training in particular to be one of the best forms to fight mental illness. I also found that a less recognised tool to treat mental illness
is music. With this knowledge I created Lift, a way for young girls to combat mental illness using weightlifting and music in specialised classes. The Lift platform is a discrete area built in gyms across London. Weightlifting trainers would be on the platform with live DJ’s playing the entire session. Lift was awarded a D&AD new